Brand Story

December 30, 2019


Who We Are
In the winter of 2016, I and my 3 colleagues resigned from the same garment company at the same time and decided to start Morimiss. Among us are one designer, one marketing specialist and two network engineers. At the time, modest clothes are super popular in China and we all believe these organic clothes will be timeless and eternal.

Although we only had $2000 altogether, in our mind we do want to create a clothes line that combines fashionable designs, great fabrics with loose silhouettes, making great fit for women with different shapes and proportions.

Plus, along with skepticism, those products that label with “Made in China” means cheap and poor quality. In order to break the stereotype of Chinese products, we are committed to building a  brand that provides high-quality, environmentally-friendly, and trendy clothes to all over the world, that’s the origin of Morimiss.

Our Brand Mission
We are committed to changing the clothing industrymake good combination of comfort and fashion, and create a system of dressing that is simple, unique and functional.
We are committed to changing the women’s livesprovide well-made, organic, recycled, environmentally-friendly and timeless clothing that is not limited by any statures.

Our Brand Culture
Morimiss Cultural Value:
We inspire creativity and innovation; we encourage surprise and discovery; courage and vision; we value doubt and query.

At Morimiss, we are delighted to seek and explore new possibilities for every products we craft, welcome opportunities for growth and connection, and find any unexpected things into artful expression.

Morimiss Design Value:
Comfortable. Timeless.Trendy. Sustainable.

Morimiss Brand Statement
Comfy. Cozy. One Of A Kind.

Note: All the pictures are from Internet, if any infringement, please contact us and we would remove them in 24 hours. Thank you!

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About Us

Comfy, Cozy, One of Kind for the sophisticated free spirit.

Products

Most of the clothes are loose or plus size. Our summer clothes are made of linen, ramie, silk or cotton linen while the winter clothes are made of wool, which is suitable for those who require comfortable and high quality in dressing.